Playbook Marketing was founded in 2023 by Jessica Cooper, an entrepreneur and accomplished marketing strategist with more than 20 years of experience building high-growth technology brands.

Jessica advises B2B and B2C technology companies on brand strategy, positioning, messaging, and integrated marketing campaigns. Her industry experience spans AI, alternative data, SaaS, e-commerce, and mobile applications, where she has led award-winning initiatives that deliver measurable business results.

In addition to her work at Playbook Marketing, Jessica collaborates with Ops Officers clients to align marketing strategy with broader business objectives—translating complex offerings into compelling market narratives that drive revenue and long-term brand equity.

Jessica resides in the San Francisco Bay Area.